With a Purpose finalizes licensing deal for Baylor University with the Licensing Resource Group (LRG)

With a Purpose completed the application & approval process with the Licensing Resource Group for Baylor University. 


The Licensing Resource Group, or LRG, provides full license management services to more than 180 colleges and universities, athletic conferences and special properties nationwide. These services include:

  • Full license management
  • Royalty collection and accounting services
  • Legal and trademark search/registration assistance
  • Complete trademark enforcement/anti-counterfeiting services
  • Marketing, merchandising and brand development services

In addition to full management, LRG also works with more than 40 colleges, universities and special properties to provide assistance on a per-service basis. This customized approach allows independently-managed institutions to obtain assistance when and where they need it, and provides a cost-effective alternative to a more traditional full-service package.

Josh Helland
Josh Helland